The Internet has revolutionized the way almost everything is done today. Business has never been as globalized as it is now. The way we conduct business online is so different from traditional businesses, we now have a whole new set of rules to follow. Before, it was unthinkable to buy products and services online, much less partner with someone doing business online. But these days, it is the new norm. Faceless business partners, faceless customers and faceless agents dominate online business transactions. Needless to say, business transactions are now much faster and no longer have any physical borders. This is what electronic commerce has come to mean.

Electronic commerce (E-Commerce) means conducting business transactions through the internet. E-Commerce has become pervasive in people’s everyday lives. We now shop, monitor stocks, monitor other financial transactions, download and sell software, and purchase products and services; all through the Internet. Perhaps the greatest influence on why E-Commerce is now such a practical option for doing business is the success of eBay. It is one of the great success stories of E-Commerce. Amazon is another example of a very successful online business. It is only practical that other business have jumped on the E-Commerce train. Even governments and financial institutions are following suit these days.

It is safe to say that the success of E-Commerce began when business owners developed easy and practical user interfaces where internet users easily browse through the pages of a website, and perform easy-to-follow step-by-step procedures in order to complete their transactions. A customer’s success is very much dependent on the structure of the website. Indeed, most E-Commerce web design has practicality in mind. Excellent E-Commerce web design incorporates easy-to-follow and easy-to-understand procedures. Successful websites also integrate technologies and software that make purchases easier, such as the use of shopping carts and credit card transactions. Other successful E-Commerce web designs also incorporate safety and security features that safeguard against fraudulent transactions. One example is the inclusion of security certificates in financial transactions.

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Successful E-Commerce web design has allowed the Internet to become a marketplace of products and services that includes almost every industry in the world. What’s amazing about the Internet is its global scope, which is hugely beneficial both to business owners and customers. Needless to say, the possibility of globalizing products and processes makes E-Commerce easier to embrace.

Excellent E-Commerce web design is very crucial to the conduct of E-Commerce. Website owners who do not have the capability to make their own websites are better off hiring someone who can do the job for them. It is, after all, your online store, and “ambiance” matters a great deal.

1.) Application & Development

• Web development
• Data Warehousing & ETL
• Product data management
• Integration with business partners
• Operations (Order placement, order processing, & supply chain management)

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• Information Architecture (IA)
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• Customer Relationship Management & Database management
• Business Intelligence
• Competitive Intelligence
• Web Analytics

4.) E-Marketing & Demand Creation

• Direct Marketing
• Email Marketing
• SEM, SEO, Online Advertising
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5.) Online Merchandising & Conversion

• Internal Site Search (searches performed on the website, not in a public search engine like Google)
• A/B & Multivariate Testing
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