1.) Application & Development
- Web development
- Data Warehousing & ETL
- Product data management
- Integration with business partners
- Operations (Order placement, order processing, & supply chain management)
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2.) Content & User Experience
- Content Strategy
- User Experience (UX) & Design
- Information Architecture (IA)
- Usability & QA Testing
3.) CRM, BI, & Analytics
- Customer Relationship Management & Database management
- Business Intelligence
- Competitive Intelligence
- Web Analytics
4.) E-Marketing & Demand Creation
- Direct Marketing
- Email Marketing
- SEM, SEO, Online Advertising
- Social Media management & monitoring
5.) Online Merchandising & Conversion
- Internal Site Search (searches performed on the website, not in a public search engine like Google)
- A/B & Multivariate Testing
- Online Merchandising